World Tourism Day 2022 in Bali with the theme ‘Rethinking Tourism’

At the beginning of this year, there were twice as many foreign visitors than there were in 2021. Arrivals in some areas have reached or even surpassed pre-pandemic levels. Many millions of individuals throughout the world will experience optimism and opportunity when the last remaining travel restrictions are lifted along with increasing consumer confidence. There is no question that the tourist sector has to undergo significant rethinking to address sustainability and climate change issues. However, rather than just giving it lip service on a specific day, all tourist sectors ought to embrace it as a true year-round commitment.

To achieve tourism’s potential as a tool for recovery and change, World Tourism Day 2022 aims to:

• Offer a forum for open discussion to pinpoint answers.
• Promote the idea that tourism can be a motivating and transformative force, as well as the UNWTO’s and the industry’s collective roles in realizing this potential.
• To guarantee that tourism is a key component of policymaking, mobilize political will and collaboration.
• Ask important questions and find answers to reorient tourism for the future.

The 27th of September has been designated as World Tourism Day annually since 1980. On this day in 1970, the Organization’s Statutes were adopted for the first time, laying the path for the creation of UNWTO five years later.